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Hawaiian Lifeguard Association
Sand. Surf, Style
Built for lifeguards and built to last, HLA watches are made to handle Hawaii’s toughest waves. Designed for durability, water resistance, and adventure, they meet the standards of ocean safety experts who train the military in rescue protocols. Tough, reliable, and ready for anything, these timepieces bring rugged performance with a sporty edge—perfect for anyone who lives for the water.